Enter 'The Negotiator' in Luxury Land: Change of Game? You Bet!
Melissa Bradley, who runs Indagare, the online travel community, and who is among the most impressive thinkers in the arena of travel for the affluent, has tuned into a new phenomenon and summed it up succinctly and powerfully in a recent essay called Now The Negotiator. In summary, Bradley says that a new type of affluent consumer has emerged, who she dubs the negocionado (negotiator) "and who is growing stronger by the day." The Negotiator is a product of the economic downturn, which has precipitated massive consumer disorientation as travelers seek to negotiate the new luxury landscape.
