Enter 'The Negotiator' in Luxury Land: Change of Game? You Bet!
By Melissa Bradley | luxurytravel360.com
Melissa Bradley, who runs Indagare, the online travel community, and who is among the most impressive thinkers in the arena of travel for the affluent, has tuned into a new phenomenon and summed it up succinctly and powerfully in a recent essay called Now The Negotiator. In summary, Bradley says that a new type of affluent consumer has emerged, who she dubs the negocionado (negotiator) "and who is growing stronger by the day." The Negotiator is a product of the economic downturn, which has precipitated massive consumer disorientation as travelers seek to negotiate the new luxury landscape.