Starwood Strategy for Two Luxury Brands In 2009? Adjust, Adapt, Advance
By Paul James | luxurytravel360.com
Paul James, Global Brand Leader for Starwood's two luxury brands -- St Regis & The Luxury Collection - spoke to us recently about how he's dealing with the downturn and looking ahead to the recovery. A nutshell look at the two brands: The Luxury Collection has more than 69 hotels in almost 30 countries, among them some of the world's finest: Hotel Danieli in Venice, Hotel Imperial in Vienna and a number of the venerable CIGA hotels. St. Regis, with the iconic New York property as its standard, is growing rapidly - aiming for 19 locations by end of the year. The brand leans toward superb restaurants, butler service and a residential feel. New properties are on tap in the U.S., Latin America, Asia and the Middle East.