Germany’s game of three quarters
STR Global Reports
This time around, with the current German recession beginning in the second half of 2008, the quarter-on-quarter RevPAR change has lagged the general economic data by six months. “Perhaps with better market information, hoteliers have been able to make stronger revenue management decisions than in the past,” said James Chappell, Managing Director of STR Global. “The question now is will it take three quarters of positive GDP growth before RevPAR growth recovers as it did in 2004? Of course fundamental to this is the end of the current recession.”
Konstanze Auernheimer (STR Global)
Director of Marketing
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