Desires Hotels Appoints New Director of Sales and Marketing at Hotel Mela in New York City
Modern Boutique Hotel Collection Adds Mark Swetman To Team
At Dolce Basking Ridge, Swetman was responsible for the sales & marketing supervision and management of 5 properties in the northeastern region. In this region, Swetman effectively supported the positions of Director of Sales and Director of Sales and Marketing. Swetman developed and actualized strategic revenue growth strategies throughout the Dolce brand, leading the drive for sales and marketing initiatives for the region. Preceding this occupation, Swetman held positions at both Park Central Hotel and Millenium Broadway Hotel where he helped manage sales objectives and develop pricing contracts.
"Our hotel is located in a highly saturated and competitive market in New York City. Mark will assist our team in managing the departmental budget and monitoring sales performance to ensure revenue meets or exceeds the established profit plan," says Bob Sassani, General Manager of the Hotel Mela. "Mark's knowledge and experience are rare in this industry, and we look forward to having him become a part of our team."
About Desires Hotels | From neon lights on Ocean Drive in South Beach to the Harley-Davidson Museum in Milwaukee, to the cobbled adoquine streets of Old San Juan, or right in the heart of Times Square, Desires Hotels is a unique collection of independently created modern boutique hotels. High in style, distinct and creative, each of these lifestyle hotels have a one-of-a-kind architecture and interior design, allowing guests to expect just as much from their hotel as they do from their destination. Savvy travelers seeking a lifestyle-oriented experience will appreciate "Your Desires" program that tailors a unique experience to every guest. Desires Hotels deliver unexpected amenities in stylish settings.
For more information about Desires Hotels and their locations, call 866-593-4330 or visit .