Resort segment feels downturn pinch
More than 300 properties representing 158,300 rooms are defined as destination resorts in STR’s U.S. lodging census database. We classify these resorts as full-service upscale (chain scale) and above or upper-tier independent hotels. This exclusive group of properties is appealing to leisure and family vacation-oriented travelers, located in “resort” locales and is considered a group of self-contained destinations typically offering golf, tennis, ski, spa and beach-related amenities. More than 41 percent of resorts rooms are located in Florida followed by California with 12.2 percent.