TripAdvisor tries to respond to fake hotel reviews
The giant of user-generated hotel reviews, TripAdvisor, has nearly 25 million reviews and opinions—enough to give a quick gauge of mass opinion on any given hotel. But the trust factor has always been somewhat questionable. The site allows anonymous reviewers, who may have agendas. (Is that rave from the owner?) I've long wondered with TripAdvisor didn't duplicate Amazon's "Real Name" feature, which offers third-party verification that a reviewer is the person he or she claims to be.