Brazil, Russia, India, China provide foundation for hotel growth
Hotel companies from around the world are looking at BRICs—Brazil, Russia, India and China—to build their businesses. Why these four countries? In part because Goldman Sachs, which coined the term in 2001, contends that because of their rapid development, by 2050 the combined economies of the BRICs countries could eclipse the combined economies of the current richest countries of the world. In this special report, we look at each of the BRICs countries and discuss the state of the hotel industry, what advantages and challenges the industry faces, and what the future of the industry looks like in each of them.