STR posts US results for 7-13 June 2009
With travelers in town for the County Music Festival, held 11-14 June 2009, Nashville, Tennessee, was the only Top 25 Market to report increases in all three key metrics. It rose 5.8 percent in occupancy to 73.2 percent, it increased 5.4 percent in ADR to US$103.66, and it was up 11.5 percent in RevPAR to US$75.88.
Among the remaining Top 25 Markets, Detroit, Michigan, reported the largest decrease in occupancy, which fell 28.1 percent to 52.1 percent. San Diego, California, also reported an occupancy decrease of more than 20 percent, dropping 21.2 percent to 62.9 percent.
New Orleans, Louisiana, reported the largest increase in ADR, which was up 7.0 percent to US$117.83. New York, New York, reported the largest decrease in ADR, which dropped 29.9 percent to US$207.88. San Diego (-26.8 percent to US$118.80) and San Francisco/San Mateo, California (-24.9 percent to US$127.76) also reported ADR decreases of more than 20 percent.
New Orleans was the only market besides Nashville to report an increase in RevPAR, which rose 1.1 percent to US$68.59. Four markets reported RevPAR decreases of more than 30 percent: San Diego (-42.3 percent to US$74.76); Detroit (-36.5 percent to US$41.15); New York (-31.9 percent to US$172.29); and San Francisco/San Mateo (-30.1 percent to US$101.91).
About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit or .