Industry Update
Supplier News22 June 2009

The Hard Rock Hotel & Casino Las Vegas Selects Rainmaker Group Revenue Management

Morgans Hotel Group taps Rainmaker for Total Customer Value profit optimization at its Las Vegas casino hotel

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DELETED: The Rainmaker Group

Atlanta, GA -- The Rainmaker Group, a world leader in automated profit optimization software and services for the gaming hospitality industry announced today that The Hard Rock Hotel & Casino Las Vegas selected Rainmaker's revolution Product Suite to maximize profitability. The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah's Entertainment.

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The Hard Rock executive team evaluated many systems before selecting revolution for its Hard Rock Hotel & Casino Las Vegas Morgans needed an effective profit optimization system designed specifically for the gaming hotel industry. Unlike conventional hotel revenue management systems, revolution bases its rate optimization on a guest's potential value to of all areas of a property.

"The Hard Rock Hotel & Casino is perfectly positioned with its A-list entertainment, multi-faceted gaming floor, and popular food and beverage outlets to make maximum use of the revolution Suite that optimizes profit for gaming hotels based on the total guest value to the entire property, not just to the rooms division," said Tammy Farley, principal of The Rainmaker Group.

revolution is the only revenue management system that considers Total Customer Value, which includes not only hotel revenues, but includes potential revenue from gaming, food and beverage, spa, and other significant sources of customer value to determine optimal availability conditions. The revolution system also analyzes and factors in forecasted demand from local influences like holidays and city-wide events to recommend optimized rates for each guest segment.

About The Rainmaker Group

The Rainmaker Group is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries. Rainmaker consults about, implements, and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.

The Rainmaker Group, a Microsoft Certified Partner, also provides the revolution LRO (Lease Rent Options) profit optimization solution that enables serviced apartment/multifamily housing operators to maximize revenue from apartment lease/rentals. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading serviced apartments/multifamily housing companies.

About Hard Rock Hotel & Casino

The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms; a 30,000 square foot casino; The Beach Club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; Rehab, the trendsetting Sunday afternoon pool party; Body English nightclub which was selected by Cosmopolitan Magazine as one of the "Top 25 Sexiest Places in the World"; The all new Joint concert venue; rock club Wasted Space, owned by motocross star Carey Hart; restaurants including the new Rare 120, AGO, world-renowned Nobu, Pink Taco and Mr. Lucky's; two cocktail lounges; several retail stores; and Rock Spa, an 8,000 square foot spa, salon and fitness center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit .

About Morgans Hotel Group

Morgans Hotel Group Co. (NASDAQ: MHGC) operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in Miami, Mondrian in Los Angeles, Mondrian in Scottsdale and Mondrian in South Beach, Clift in San Francisco, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York; Las Vegas, Nevada; Palm Springs, California; Boston, Massachusetts; and Dubai, UAE. For more information please visit .

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