Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting
Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence
“We recently began using MarketVision over the past few months, and it has already had a profound impact on our business, enabling us to better forecast and target specific segments for growth,” Keogh said. “We now have access to forward-looking data that includes the current month, plus three months ahead, which has proved indispensable in our business planning, along with the provision of unlimited travel agents, TMC and consortia data. We have found the MarketVision product to be unrivaled in terms of the range and scope of reporting available to help achieve our revenue objectives.”
MarketVision’s capability to provide information on which sources have booked a property’s competitive set historically, as well as a view of booking demand up to 120 days out, can transform a property’s sales, marketing and revenue management decisions. Hotels can dynamically see and act against relative market performance, which also sets MarketVision apart from other market intelligence tools. Sarah Pugh, director of sales for The Stafford in London, reports MarketVision immediately and directly affected the hotel’s ability to both target and win business.
“We’ve always used business intelligence, but too often received reports weeks after the month that only looked backwards,” said Pugh. “MarketVision, on the other hand, lets me look all around our business this week, next week, and over the next few months, so I can actually compete, instead of regretting after the fact that The Stafford wasn’t chosen. Additionally, the detail of the reports allows me to determine who is booking. For example, I’ve already seen opportunities to work with other consortia next year. I know exactly who we need to be working with, which previously would have been unclear.”
MarketVision reports aggregate, organize and calculate various indexes to assist hoteliers in understanding their market position, including market share, target and market penetration measures. These measures also utilize “exception flags” that indicate performance status clearly – a red flag will display a hotel not receiving their fair share of room nights, whereas a green flag will indicate a property that has received or exceeded expected fair share.
Data used in the reports is sourced from Pegasus Solutions’ industry-leading UltraSwitch, which transmits reservations for 90,000 hotels, processing more than 49 million bookings annually, representing over 100 million room nights and in excess of $15 billion in hotel revenue. This is supplemented by data from Rubicon. Ric Leutwyler, president of Utell Hotels & Resorts and chief marketing officer for Pegasus Solutions added that MarketVision further expands Pegasus’ arsenal of tools for hotels to compete.
“MarketVision leverages the unique information flowing through UltraSwitch with Rubicon’s leading competitive intelligence set,” concluded Leutwyler. “This empowers our hotel customers to develop better sales, revenue management and booking strategies, thus allowing them to compete more intelligently.”
Editor’s Note: Pegasus Solutions is available for interviews at HITEC Booth #1054, and at
About Pegasus | Pegasus Solutions, Inc. introduced the hotel switch 20 years ago, and has since maintained a solid position as the global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 90,000 hotel properties around the globe. The company provides central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, ™. Its representation services, including Utell® Hotels & Resorts and Unirez by Pegasus™, are used by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations provider. Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information please visit or