Rubicon Expands Its Market Intelligence Solution; Sets New Standard For Hospitality Industry Benchmarking
MarketVision Demand Position is the First to Provide Comprehensive Demand Reporting for Future Dates
How It Works: Hotel companies supplying group and transient data to MarketVision Demand Position provide their entire demand for each of their properties, totaling some 3,500 hotels across North America. The data includes group block and pick-up information as well as transient demand for a full year into the future. This critical market intelligence gives subscribing hotels an in-depth view of their competitive situation for future dates. Reports examine their demand versus aggregate competitor demand by segment, channel, length of stay and many other dimensions.
MarketVision Demand Position was piloted in 11 markets beginning in December of 2007 and is now available for all markets in North America. It is the only source of demand-based market intelligence to incorporate a complete view of demand for all participating hotels. The comprehensive reporting provides:
– Current group and transient demand for future dates, up to a year in the future– Demand for all booking channels, GDS, OTA, brand Web sites, hotel direct – Detail of demand by specific channel provider, such as Sabre, Expedia, Priceline, etc. – Transient demand by segment, including retail, negotiated, discount and others
“The old ways just wouldn’t work anymore. In today’s market we are on top of our game with MarketVision and absolutely would not survive without it,” said Thomas Abraham, director of revenue management for the Sheraton Atlanta.
MarketVision is Rubicon’s premier market intelligence product designed to help customers gain knowledge of the market and a vision for their future. Through its suite of services, MarketVision offers the broadest and deepest collection of market intelligence available across the hotel industry. By aggregating future, current and historical market information, MarketVision’s solutions better position users to compete effectively.
Rubicon () offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence, market analysis and revenue management products for the global travel industry, Rubicon integrates competitive market information into the business planning and revenue management practices of its customers. Its flagship product, MarketVision, offers a comprehensive suite of services that address market positioning in terms of price, demand and channel. Rubicon's publishing arm, IndustryIntel, provides insights from the world's largest repository of future demand and cross-channel pricing data.