Rubicon Expands Its Market Intelligence Solution; Sets New Standard For Hospitality Industry Benchmarking

ATLANTA – Rubicon, a leading provider of competitive market intelligence, market analysis and revenue management solutions to the global hospitality and travel industry announced general availability of its MarketVision Demand Position solution at the HITEC conference in Anaheim, Calif., today. Demand Position is the first competitive market intelligence solution to provide comprehensive insights into hotel market demand for future dates.

"By incorporating forward-looking demand information into the revenue management process, we are helping to advance the state of revenue management for the global hospitality and travel industry,” says Tim Hart, president and COO of Rubicon. “Our subscribers have the ability to assess their occupancy, ADR and RevPAR performance against their competitive set as demand is building. By observing demand performance for future dates, our customers can take definitive actions to capitalize on fleeting revenue opportunities. The only demand you can manage is that which is ahead of you.”

How It Works: Hotel companies supplying group and transient data to MarketVision Demand Position provide their entire demand for each of their properties, totaling some 3,500 hotels across North America. The data includes group block and pick-up information as well as transient demand for a full year into the future. This critical market intelligence gives subscribing hotels an in-depth view of their competitive situation for future dates. Reports examine their demand versus aggregate competitor demand by segment, channel, length of stay and many other dimensions.

MarketVision Demand Position was piloted in 11 markets beginning in December of 2007 and is now available for all markets in North America. It is the only source of demand-based market intelligence to incorporate a complete view of demand for all participating hotels. The comprehensive reporting provides:

– Current group and transient demand for future dates, up to a year in the future

– Demand for all booking channels, GDS, OTA, brand Web sites, hotel direct – Detail of demand by specific channel provider, such as Sabre, Expedia, Priceline, etc. – Transient demand by segment, including retail, negotiated, discount and others

“The old ways just wouldn’t work anymore. In today’s market we are on top of our game with MarketVision and absolutely would not survive without it,” said Thomas Abraham, director of revenue management for the Sheraton Atlanta.

About MarketVision

MarketVision is Rubicon’s premier market intelligence product designed to help customers gain knowledge of the market and a vision for their future. Through its suite of services, MarketVision offers the broadest and deepest collection of market intelligence available across the hotel industry. By aggregating future, current and historical market information, MarketVision’s solutions better position users to compete effectively.

About Rubicon

Rubicon () offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence, market analysis and revenue management products for the global travel industry, Rubicon integrates competitive market information into the business planning and revenue management practices of its customers. Its flagship product, MarketVision, offers a comprehensive suite of services that address market positioning in terms of price, demand and channel. Rubicon's publishing arm, IndustryIntel, provides insights from the world's largest repository of future demand and cross-channel pricing data.

Jennifer Sheran
Marketing Director
404.872.7289

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