61.5% Growth in Mobile Web Browsing in the USA: How Will this Impact Online Sales in the Travel Industry?
Your competitors have recognized this and are busy experimenting. Big players in the travel industry are at last seeing ROI on mobile initiatives. Most major travel organizations from airlines to hotels to intermediaries are experimenting. This is a fascinating and exciting area. No one knows for sure how mobile will develop and what the “killer app” will be but with over 1/3 of web savvy travel companies investing in mobile in 2009 (source: EyeforTravel) you need to start making plans or you will be left behind.
Understand the threats. You need to provide mobile services or you will lose customers. With 4.6 billion global mobile users by 2011 and a 61.5% growth in mobile browsing, a very high percentage of your now online distributed product will be sold through a new channel. The impact on CRM and driving ancillary and non room revenue will be just as important. Ask the Ma and Pa travel agents of the 1990s what happens if you don’t provide a service in a way your customers want it.
You need to exploit the potential that the adoption of any disruptive technology offers. You need to use this period to grab market share. Know one knows what mobile “killer app” will make the travel industry a heap of money. But it’s probably being developed and trialed right now. You need to invest but no one knows for sure where. Interesting and potentially amazingly profitable (or if you get it wrong costly) times!
Right now opinions abound and innovation is raging. It is clear travel distribution is about to evolve again. I started EyeforTravel in 1997 at the dawn of the online travel market. Travel led the e-commerce revolution and I predict it will lead with m-commerce as well. Market share and mobile travel brands can be built relatively cheaply right now. They will be extremely valuable in the future.
Register for the Mobile Strategies in Travel Conference now and learn from:
- Gareth Morgan, Director of Product Management, Intercontinental Hotels Group
- Sameer Poonja, Vice President Online Distribution & E-Commerce, Kiwi Collection
- Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation
- Bill Bernahl, VP e-Commerce, Hyatt Hotels Corporation
- Amy Scarth, Head of Research, EyeforTravel
- Tom O’Neil, Account Executive, Google
- Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation
- Michael Dalesandro, CEO, Where I've Been
- Josh Steinitz, CEO, NileGuide
- Deanne Dale, VP, Sales and Account Management, Travelocity Business
- Mike Daly, Vice President, Travel Services, Rearden Commerce
- Fraser Campbell, CEO, Wcities
- Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines
- Koen Bavinck, Sales Manager, Sound of Data
- Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines
- Speaker TBC, American Airlines
- Michael Perhaes, Assistant Vice President, Marketing, MGM Grand Hotel
- Ken Bostock, Managing Director, Airport Strategy and Continuous Improvement, United Airlines
- April Bridgeman, Senior Vice President, BCD Travel
Go to to register online or email me, Tim Gunstone on firstname.lastname@example.org and I will be in touch with more information.
VP North America
Phone: +44 207 375 7582