Oyster leaves hotel ratings to the pros
A new travel website is taking a contrarian approach to an increasingly complicated — and controversial — question: How do I choose where to stay on vacation? Launched this week with reviews of 250 hotels and resorts in the Caribbean and Miami, Oyster Hotel Reviews aims to uncover lodging pearls through extensive reports and photos produced by 10 full-time journalists. Oyster says they book and stay anonymously at each property. Founder Elie Seidman told Business Week it would take about $40 million for Oyster to break even.