HITEC 2009 Presentation: The Seven Step Travel Process
By Robert Cole
Web 2.0 Technology Impact on Hospitality Technology. Web 2.0 is changing traveler buying habits. In order to keep up with these changing habits, what technological changes are needed? Explore the impact these changes have on CRS, PMS and RMS systems and learn how they ultimately affect supplier/distributor relationship. Major areas of focus include data warehousing, content management and distribution, incorporating user-generated content into existing applications, and the impact on technology environments, as well as legacy applications. Robert Cole is founder of RockCheetah LLC. Michael Robinson is director of product architecture for IHG.