For Choice Hotels, Recession Brings a Chance at Decisive Gains
At first glance, Silver Spring-based Choice Hotels looks well-positioned to take advantage of the current economy. Its rooms are relatively inexpensive at less than $100 a night. Its 4,700 U.S. hotels under 10 brands are accessible to the middle-class family packed into an automobile. And the summer vacation season is in full swing. But the company, whose brands include Clarion, Comfort Inn and Econo Lodge, faces the same headwinds the rest of the lodging industry is seeing: a slowdown in new construction and pressures on profit margins.