Recap: HSMAI’s Revenue Management & Internet Marketing Strategy Conference FOCUSES ON DRIVING DEMAND
Conference Co-Located with Annual HITEC Exposition Spotlighted Increasing Convergence of Revenue Management and Internet Marketing Fields
Top discussions at the conference, co-located with HITEC 2009, focused on the heightened interdependence of revenue management and marketing. The day consisted of 12 breakout sessions that focused on the latest trends in both disciplines and explored revenue optimization, pricing, e-commerce and Internet marketing topics in the context of today’s challenging economic environment.
“Revenue management holds demand forecasts and marketing knows the customers, including their buying behavior and product preferences,” remarked Dr. Radhika Kulkarni, Vice President Advanced Analytics, SAS Institute Inc. in the breakout session Analyze That! The Heightened Interdependence of Revenue Management and Marketing.
A breakout session titled Social Media Strategies discussed the strategic side of managing social media and explored issues such as best practices for measuring ROI, engaging and disengaging in different online forums, determining time and resource allocations, and policies for employees at the corporate and property level. Panelist Darren Kelly, Vice President of Social Media, The Search Agency, advised attendees to “take advantage of all the sales, marketing and customer information that is flowing through social media channels.”
At the conference, Mark Robertson, Central Director of Revenue Management, Wyndham Hotel Group, was awarded the second annual HSMAI Revenue Management Professional of the Year Award, developed to honor individuals who have advanced the revenue management profession. Beverly Fidel, CHA, Director of Revenue Management, Ohana Hotels & Resorts, and Christine Shaub-Falls, Revenue Manager, Lake Powell Aramark Resorts & Marinas, were named finalists.
Conference partners included American Express, Cendyn, Digital Alchemy, EasyRMS, EZYield.com, HFTP, IDeaS, Maxim Revenue Management Solutions, Milestone Internet Marketing, Open Hospitality, Rainmaker, TIG Global, TravelCLICK and Vizergy. The conference was organized and presented by HSMAI’s Revenue Management and Travel Internet Marketing Special Interest Groups. For more information on HSMAI’s revenue management & Internet marketing resources, visit www.revmanagement.org and .
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The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
HSMAI is the leading association of sales and marketing professionals in the hospitality industry. With over 7,000 members in 35 countries, HSMAI is a global network of individuals, chapters, businesses and organizations. All industry segments are represented including hotels, resorts, airlines, cruise ships, car rental agencies, restaurants, attractions and theme parks, convention and visitors bureaus, destination management companies and reservation sales organizations.
As the regional chapter for the metropolitan area, HSMAI Greater New York serves a community of over 500 hospitality professionals who are committed to the highest standards of service and ongoing professional development.
Membership is open to anyone in hospitality sales, marketing or management as well as travel and tourism educators and service providers who support the industry. HSMAI continues to lead the industry by providing education and market research to its members.