Recap: HSMAI’s Revenue Management & Internet Marketing Strategy Conference FOCUSES ON DRIVING DEMAND
Conference Co-Located with Annual HITEC Exposition Spotlighted Increasing Convergence of Revenue Management and Internet Marketing Fields
MCLEAN, VA | Revenue management and internet marketing professionals from across the hospitality industry convened at the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management & Internet Marketing Strategy Conference in Anaheim, Calif., for a day of in-depth discussions about how the two disciplines can work together to generate demand.
Top discussions at the conference, co-located with HITEC 2009, focused on the heightened interdependence of revenue management and marketing. The day consisted of 12 breakout sessions that focused on the latest trends in both disciplines and explored revenue optimization, pricing, e-commerce and Internet marketing topics in the context of today’s challenging economic environment.
“Revenue management holds demand forecasts and marketing knows the customers, including their buying behavior and product preferences,” remarked Dr. Radhika Kulkarni, Vice President Advanced Analytics, SAS Institute Inc. in the breakout session Analyze That! The Heightened Interdependence of Revenue Management and Marketing.
A breakout session titled Social Media Strategies discussed the strategic side of managing social media and explored issues such as best practices for measuring ROI, engaging and disengaging in different online forums, determining time and resource allocations, and policies for employees at the corporate and property level. Panelist Darren Kelly, Vice President of Social Media, The Search Agency, advised attendees to “take advantage of all the sales, marketing and customer information that is flowing through social media channels.”
At the conference, Mark Robertson, Central Director of Revenue Management, Wyndham Hotel Group, was awarded the second annual HSMAI Revenue Management Professional of the Year Award, developed to honor individuals who have advanced the revenue management profession. Beverly Fidel, CHA, Director of Revenue Management, Ohana Hotels & Resorts, and Christine Shaub-Falls, Revenue Manager, Lake Powell Aramark Resorts & Marinas, were named finalists.
Conference partners included American Express, Cendyn, Digital Alchemy, EasyRMS, EZYield.com, HFTP, IDeaS, Maxim Revenue Management Solutions, Milestone Internet Marketing, Open Hospitality, Rainmaker, TIG Global, TravelCLICK and Vizergy. The conference was organized and presented by HSMAI’s Revenue Management and Travel Internet Marketing Special Interest Groups. For more information on HSMAI’s revenue management & Internet marketing resources, visit www.revmanagement.org and .
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HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.