HSMAI Announces 2009 Adrian Awards Call For Entries
Entry Submission Opens July 15 in Competition Honoring Travel Marketing Excellence
The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Additionally, top achievers will also be considered for specialty awards: Luxury Marketing Achievement Award presented by DEPARTURES Magazine, eMarketer of the Year Award presented by TravelCLICK, and Google’s Wisdom of the Crowd Award. TripAdvisor will also be presenting its Travelers’ Choice Awards at the Adrian Awards Gala for the first time.
“The Adrian Awards offer prestigious and well-deserved recognition for these industry achievers,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI, “Now more than ever, we are proud to take the time to acknowledge the hard work of our peers as they promote the travel and tourism industry.”
The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and web marketing disciplines, along with leading members of the travel community. Industry professionals can apply to join the judging panel by completing the judging application online.
2009 winners will join the ranks of industry heavy-hitters who have proven their creativity drives not only awareness but also the bottom line. The 2008 Adrian Awards honored Emirates as “Best of Show” in Advertising for an integrated campaign with powerful messaging and broad execution. Holiday Inn Express won “Best of Show” in the Web Marketing category for a Web site that engaged its audience and drove public relations and social media buzz by riding on a timely and relevant theme. For the first time in Adrian Awards history, “Best of Show” for public relations went to two recipients, Singapore Airlines and Holiday Inn Express for raising product awareness and garnering unprecedented publicity, respectively.
“We use the HSMAI Adrian Awards as a way for our clients and our agency to benchmark our work against our peers in the industry. It’s a way to measure innovation, validate strategies and show that you’re able to deliver business results that far exceed the norm,” said Gary Leopold, President and CEO, ISM, Agency winner “Best in Show” 2008 for Emirates.Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place Feb. 1, 2010, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery.
For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email AdrianAwards@hsmai.org, visit , or follow Adrian Awards news on Twitter at twitter.com/AdrianAwards.
Phone: +1 404-832-7711
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.