HSMAI Announces 2009 Adrian Awards Call For Entries
Entry Submission Opens July 15 in Competition Honoring Travel Marketing Excellence
The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Additionally, top achievers will also be considered for specialty awards: Luxury Marketing Achievement Award presented by DEPARTURES Magazine, eMarketer of the Year Award presented by TravelCLICK, and Google’s Wisdom of the Crowd Award. TripAdvisor will also be presenting its Travelers’ Choice Awards at the Adrian Awards Gala for the first time.
“The Adrian Awards offer prestigious and well-deserved recognition for these industry achievers,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI, “Now more than ever, we are proud to take the time to acknowledge the hard work of our peers as they promote the travel and tourism industry.”
The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and web marketing disciplines, along with leading members of the travel community. Industry professionals can apply to join the judging panel by completing the judging application online.
2009 winners will join the ranks of industry heavy-hitters who have proven their creativity drives not only awareness but also the bottom line. The 2008 Adrian Awards honored Emirates as “Best of Show” in Advertising for an integrated campaign with powerful messaging and broad execution. Holiday Inn Express won “Best of Show” in the Web Marketing category for a Web site that engaged its audience and drove public relations and social media buzz by riding on a timely and relevant theme. For the first time in Adrian Awards history, “Best of Show” for public relations went to two recipients, Singapore Airlines and Holiday Inn Express for raising product awareness and garnering unprecedented publicity, respectively.
“We use the HSMAI Adrian Awards as a way for our clients and our agency to benchmark our work against our peers in the industry. It’s a way to measure innovation, validate strategies and show that you’re able to deliver business results that far exceed the norm,” said Gary Leopold, President and CEO, ISM, Agency winner “Best in Show” 2008 for Emirates.Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place Feb. 1, 2010, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery.
For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email AdrianAwards@hsmai.org, visit , or follow Adrian Awards news on Twitter at twitter.com/AdrianAwards.
Phone: +1 404-832-7711
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
HSMAI is the leading association of sales and marketing professionals in the hospitality industry. With over 7,000 members in 35 countries, HSMAI is a global network of individuals, chapters, businesses and organizations. All industry segments are represented including hotels, resorts, airlines, cruise ships, car rental agencies, restaurants, attractions and theme parks, convention and visitors bureaus, destination management companies and reservation sales organizations.
As the regional chapter for the metropolitan area, HSMAI Greater New York serves a community of over 500 hospitality professionals who are committed to the highest standards of service and ongoing professional development.
Membership is open to anyone in hospitality sales, marketing or management as well as travel and tourism educators and service providers who support the industry. HSMAI continues to lead the industry by providing education and market research to its members.