Use social media to promote your hotel’s website and reach more potential guests today!
Focused, quality content can help to establish your hotel on the internet but be careful, avoid continually adding self serving content that no one wants to read - the trick is to make the content exciting, noteworthy and topical. This content will also provide a vehicle to point links back to your hotel website which is helpful in generating more traffic to your website. The conversion rate of this new source of traffic can be monitored through your hotel booking engine statistics. Think of your website as a "city" and inbound links to your website are routes into your city, by creating more links from high quality, high visibility sources you ensure there are more ways for your potential guests to find you.
Social media is personal and it's interactive. By utilising this 21st century means of reaching a target audience hoteliers can build deeper relationships that last longer and customer loyalty is reinforced rather than a thing of the past. Your hotel also come across as open and transparent and can demonstrate responses to any bad reviews publically. Suddenly, your hotel becomes more than just an entity; it is given an "image" of which human characteristics are attributed, characteristics that give you the edge on your competition. Past and prospective guest's opinions and experiences play a vital role in the success of your hotel therefore using social media is key to your credibility.
About GlobRes | GlobRes provide a host of hotel reservations and marketing solutions for hoteliers globally. Including hotel website design for free when purchased with hotel reservation systems. Complete our online contact form for more information.Author Note: Samantha Hasler heads up the digital marketing team at GlobRes www.GlobRes.com specializing in Hotel Marketing and Hotel Reservations tools.