Webinar: Online Experiential Marketing
A panel of trusted experts will identify how hoteliers can use online experiential marketing to their advantage on their own website, social sites and travel websites. Attendees will learn how to:
- Use Twitter, Facebook, YouTube, other social media platforms as well as the hotel’s own website to allow potential guests to experience the hotel virtually.
- Build brand loyalty, generate web buzz and create incremental business with professional and user-generated content.
- Measure the cost and ROI of social media marketing, online merchandising and other e-marketing techniques.
- Make listings across the Internet more attractive and compelling with visual content - photos, virtual tours and video – to engage guests during the research process and generate more bookings.
Dave Doucette, Director of Internet Strategy for Fairmont Hotels & Resorts
David heads a team that manages the Fairmont, Raffles and Swissôtel brands on Internet channels. With almost 18 years of hospitality experience, Doucette has 4 years of service on HEDNA’s Board of Directors and past involvement with the HSMAI Internet Marketing Committee.
Scott van Hartesvelt, President of gCommerce Solutions
Since founding the company in 2001, Scott and his team have pioneered a number of cutting-edge e-marketing techniques, ranging from proactive search engine marketing to revenue and distribution management. Van Hartesvelt has held positions in hotel operations marketing for a number of hotel, resort and timeshare companies.
Kimberly Ercius, Director of Business Development for Milestone Internet Marketing
Kimberly opened up the New York office in 2007, and works closely with Brands, Management Companies and Ownership Groups to develop Search Engine Marketing strategies. She is a graduate of the Cornell University School of Hotel Administration, and is actively involved with the Cornell Center for Hospitality Research.
Kelly Earnest, Director of Public Relations for The Peabody Memphis
Since 2005, Kelly Earnest has been the hotel’s primary media contact and is responsible for generating publicity for the hotel, its ducks, restaurants and events. She serves on the PR committees for Historic Hotels of America, the Memphis Convention & Visitors Bureau and Metro Memphis Attractions Association.
The webinar will be moderated by Adam Kirby, HOTELS' Associate Editor.
About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit . Follow us on Twitter at @VFMLeonardo.