No matter what the state of the economy may be, if you own your vacation, you will take it—pure and simple. The prepaid nature of our vacation product is very much a part of its magic, as it provides a disciplined means of guaranteed use. The consistent quality and assurance that your vacation will be what it was intended to be adds to that magic factor. Because of this, timeshare owners have become the “Cheshire Cats” of the Monday morning office water-cooler chats, as they tell coworkers of their travels and adventures from the previous week. Quite simply, they bought and paid for their vacations at a set rate, so now they are recession-insulated when it comes to taking annual holidays.

The American Resort Development Association (ARDA) is the Washington, D.C.-based trade association representing the vacation ownership and resort development industries. Established in 1969 as the American Land Development Association, ARDA today has close to 1000 members, ranging from privately held companies to major corporations, in the U.S. and overseas. ARDA's diverse membership includes companies with interests in vacation ownership resorts, community development, fractional ownership, camp resorts, land development, lot sales, second homes and resort communities. Members range from small, privately held firms to publicly traded companies and international corporations.

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