Destination Kohler Installs New Two-Way Interface Between PAR Springer-Miller’s SMS|Host® and TravelCLICK’s iHotelier®
Kohler Augments Onward Distribution with New Interface
PAR Springer-Miller and TravelCLICK, the leading provider of ecommerce solutions including the iHotelier® Central Reservation System (CRS), have partnered to help our hotel customers increase their channels of distribution while reducing the total administration time. Destination Kohler uses iHotelier to distribute inventory to, and manage reservations for, hundreds of thousands of travel agents on the Global Distribution System (GDS), its website’s direct bookings, as well as Online Travel Agencies (OTA’s) that are shopped by millions of consumers every day. The new two-way interface between iHotelier and SMS|Host allows Kohler to achieve greater reach and enhanced merchandising with iHotelier and its award-winning iStay® web booking engine, without a corollary increase in labor to maintain rates and availability in both systems.
“Direct booking through the iStay web booking engine is an important part of our revenue stream,” remarked Rob Rohrer, Senior Systems Project Leader, Kohler Hospitality Systems. “PAR Springer-Miller’s two-way interface with iHotelier helps our organization maximize returns from all of our outward distribution channel.”
The two-way interface automates the flow of room type availability and daily pricing of rates from the SMS |Host system into iHotelier as well as reservations from iHotelier into SMS |Host. In a time when rate parity is key to establishing guest confidence, this interface ensures that as Destination Kohler updates pricing in SMS|Host to reflect demand, all of its onward channels are updated as well.
“Using the SMS|Host Channel Manager, Destination Kohler can set business strategies in one location to drive the behavior of both the iHotelier CRS as well as operations within SMS|Host,” commented Tasha McKenzie, Product Manager for Distribution Interfaces. “This single-point-of-management improves efficiency and helps enhance profitability by enabling Destination Kohler’s staff to focus limited resources on strategic decisions, not data entry.”
ABOUT KOHLER HOSPITALITY SYSTEMS | Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacturing of kitchen and bath products, engines and power generation systems, home interiors, and hospitality services.
ABOUT TravelCLICK, INC. | TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TravelCLICK offers market intelligence, distribution, electronic marketing, and media solutions delivered with personal attention and local market expertise. With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase revenue and profitability. Serving the hospitality industry since 1999, TravelCLICK has more than 14,000 customers in 140 countries with offices in Barcelona, Baltimore, Chicago, Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo.
ABOUT PAR SPRINGER-MILLER SYSTEMS | PAR Springer-Miller Systems, Inc. is a leading provider of hospitality management solutions that meet the technology needs of all types of hospitality enterprises including city-center hotels, destination spa and golf properties, timeshare properties and casino resorts worldwide. The SMS|Host Hospitality Management System is distinguished from other property management systems with its truly integrated design and unique approach to guest service. The SMS|Host product suite, including more than 20 seamlessly integrated, guest-centric application modules, provides hotel/resort staff with the tools they need to personalize service, exceed guest expectations, and increase revenue. For more information on how PAR Springer-Miller Systems sets the pace in the hospitality industry, visit our website at .
ABOUT PAR TECHNOLOGY | PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world's largest restaurant chains and their franchisees for almost 30 years. Today the Company's extensive offering includes technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR's global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PTC. For more information visit the Company's website at .
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