The U.S. hotel industry posted declines in all three key performance measurements during the week of 5-11 July 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 9.7 percent to end the week at 60.3 percent. Average daily rate dropped 9.6 percent to finish the week at US$93.97. Revenue per available room for the week decreased 18.4 percent to finish at US$56.65.

Among the Top 25 Markets, New Orleans, Louisiana, was the only market to report increases in all three key metrics. Occupancy rose 4.1 percent to 59.2 percent; ADR increased 1.2 percent to US$100.96; and RevPAR reported a 5.3-percent jump to US$59.75.

Other highlights from the Top 25 Markets include (in year-over-year comparisons):

  • Minneapolis-St. Paul, Minnesota-Wisconsin, was virtually flat in occupancy change for the week, reporting a 0.1-percent decrease to 67.5 percent. The market also reported the smallest decrease in both ADR and RevPAR, down 2.4 percent to US$95.99 and 2.5 percent to US$64.81, respectively.
  • Two markets reported occupancy decreases of more than 20 percent: Houston, Texas (-22.6 percent to 53.0 percent), and Detroit, Michigan (-20.2 percent to 49.5 percent).
  • New York, New York, experienced the largest decrease in ADR, dropping 26.6 percent to US$179.83. Four other markets reported ADR decreases of more than 15 percent: San Francisco/San Mateo, California (-19.7 percent to US$117.95); Oahu Island, Hawaii (-18.1 percent to US$149.05); Houston (-17.9 percent to US$85.66); and San Diego, California (-15.3 percent to US$124.30).
  • Six markets reported RevPAR decreases of 25 percent or more: Houston (-36.5 percent to US$45.43); New York (-32.0 percent to US$134.69); Detroit (-28.0 percent to US$36.97); San Francisco/San Mateo (-25.7 percent to US$88.70); Los Angeles-Long Beach (-25.6 percent to US$72.73); and Nashville, Tennessee (-25.0 percent to US$47.72).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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