Softscribe Inc.’s First Users Group Reveals Keen Tech Vendor Appetite for Social Media
Meetup of 30 people during HITEC represented 100% client attendance
Group surfaces five essential social media wants, problems, concerns
eNewsletters, blogs, videos and Twitter are top tactical choices
“There are big changes in the world today and many of them affect our businesses,” Keyser-Squires told the Users Group. “In PR and marketing, the shrinking news hole combined with a proliferation of online venues for dialoging with stakeholders means we are all on a learning curve.” She said that eNewsletters, Softscribe’s Blogger Link blog-commenting program, video news releases with optimized distribution in video channels, and experiments with Twitter and Facebook are currently top social media tactics among Softscribe’s client base.
Some concerns voiced by Users Group participants regarding implementation of a social media program included:
- how to address resource constraints
- how to discover customer presence in various social media channels
- how to manage the risk of micro-branded employees— twitter celebrities and blog authors, for example—leaving the company
Julie Keyser-Squires, Softscribe VP and CFO, addresses the company’s Users Group during HITEC in the poolside Magnolia Room at the Spanish mission-style Anabella Hotel, known as “the most beautiful property in Anaheim.”
Softscribe Inc. debuts private Users Group Facebook page
About Softscribe Inc.
Achieves Significant Business Growth for Tech Clients in the Hospitality Industry.
Softscribe Inc. is an award-winning hotel tech PR agency that specializes in B2B public relations, branding and market consulting.
We are the best in the industry at achieving significant business growth for technology companies. Our clients deliver enterprise solutions to the hotel market and related industries
Generates the Right Client Messages 100% of the Time.
Our focus is marketing content, search, and digital social media. We generate the right messages for client audiences 100% of the time. This is essential to close sales.
Softscribe Inc.’s professional team surpasses expectations with an average 19 years’ industry experience in branding, marketing communications and technology PR.