Tatas to spice up budget hotel brand Ginger
The Tata group is restructuring its budget hotel brand Ginger by divesting unviable properties and adopting a flexible pricing strategy for the brand, in contrast to its earlier policy of keeping room rates fixed, said a person familiar with the development. Roots, the wholly-owned subsidiary of the group's hospitality arm Indian Hotels — which runs the Ginger brand of hotels — has sold properties in Agartala and Durgapur. With occupancies falling drastically in some of the markets, margins have been under pressure, thus forcing the group to exit unviable properties. Also, the Tata group is actively looking at launching the brand in global markets.