Legendary Luxury Hotel Leverages the Power of TravelCLICK’s New Service to Build Communities on Facebook and Other Popular Sites
The Ritz London Selects TravelCLICK to Optimize Social Marketing
Recent global news events, such as contested elections and celebrity passings, reflect more than ever the power of social sites as real-time virtual news bureaus. The ability for consumers—on a tremendous scale—to engage businesses directly in very public two-way conversations is rapidly redefining traditional customer relations and marketing communication models. Hotels that leverage this opportunity will benefit from the unfiltered feedback and insight from guests.
“Our partnership with TravelCLICK has already enabled us to increase our guest base and drive substantial revenue for our property,” said Ruth Jones, Director of Marketing for The Ritz London. “Their proven expertise in hotel Internet marketing has enabled us to focus on the heart of our business, our guests. And now, with SMO, we can begin our next evolution of customer engagement. Social sites are a perfect forum for feedback on our brand as well as ideas for improving the guest experience—and that is what The Ritz is all about.”
Currently, The Ritz London uses TravelCLICK’s distribution solution, including the iHotelier® Central Reservations System with the award-winning iStay® web booking engine, to increase online bookings. The hotel also uses TravelCLICK’s pay-per-click (PPC) advertising solution as part of a profitable Internet marketing strategy.
In May 2009, its PPC advertising campaign alone accounted for a sizeable portion of visitors to the Ritz London website and corresponding online bookings. Keywords achieved high click-through rates and helped bring a highly profitable return on advertising spend.
"In being at the forefront of online marketing, The Ritz London is reinforcing its position as an industry innovator,” said Jan Tissera, President of TravelCLICK International. “It is uniquely adapting its long- established legacy of glamour and sophistication to the new, hip world of Internet trends. With SMO, the hotel has a new venue for adding credibility to its brand promise, validating and personalizing the guest experience, and driving even greater awareness.”
About The Ritz London () | Opened by renowned hotelier Cesar Ritz in 1906, The Ritz still today retains all the excitement and glamour synonymous with this legendary hotel. The 137 guestrooms combine Louis XV1 style interiors with modern-day technology, while fine dining facilities include the magnificent Ritz Restaurant, the opulent Palm Court for afternoon tea, and the stylish Rivoli Bar. William Kent House, the 18th century mansion house recently opened at The Ritz, features a spectacular choice of banquet rooms and suites.
Katrina Pruitt-Andrews (TRAVELCLICK)
Director of Marketing
About TravelClick, Inc.
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company"s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on Facebook, Twitter and LinkedIn.