SynXis Expands Interface for its Hotel Customers to Connect Directly with Expedia
SynXis hotels using the RedX Distribution Management System can manage rates without having to enter a separate extranet. The RedX interface to Expedia links hotels directly to more than 70 Expedia- and hotels.com-branded sites worldwide plus Chinese online travel site eLong and empowers hotels to better differentiate their products by providing information such as channel specific property descriptions, detailed stay policies, and promotional and child pricing directly to retail points of sales.
Affinia Hotels, a hotel group with properties in New York, Chicago and Washington, DC was an early-adopter of the Expedia Connect solution through SynXis. Rob Van Bremen, Assistant Vice President of Revenue Management and Distribution for Affinia Hotelssaid they have experienced increased revenues as a result of the direct connection via RedX.
"We receive a tremendous volume of bookings from Expedia, and since implementing a direct connection to Expedia through RedX we have seen an increase of over 25 percent in revenue generated as a direct result," Van Bremen said. "The direct connection saves our properties hours of time managing that inventory and ensures rate parity across all channels."
The unique Derived Rate feature in RedX gives property managers the ability to set one base rate and make any other rate a derivative of the base. This enables managers to manage just one rate and have the confidence that all other rates will be adjusted based on their revenue strategy. SynXis hotel customers that have historically managed Expedia rates by logging into a separate system can all benefit from the time saved managing rates directly in RedX, the extra revenue generated from this greater pricing control, and the cost savings and customer service benefits associated with automated reservation delivery.
SynXis, a Sabre Holdings company and key component of Sabre Hospitality Solutions, provides complete distribution and Internet marketing services and technology for hotels around the world. SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah's, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels.
SynXis' corporate headquarters is in Southlake, Texas, with offices in Bethesda, Maryland, Amsterdam, London, Dubai, Hong Kong, Singapore, Tokyo, Montevideo and Buenos Aires. More information is available at www.synxis.com.
Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.
Director, Marketing & Communications