Hotels, airlines offer treats to lure customers
With many people staying put during these tough times, the travel industry is going to great lengths to woo people back on the road with promotions that range from the creative to borderline kooky. This is not your mother's fare sale or rate cut. British Airways, for instance, is holding an essay contest for grown-ups. It's offering free round trips to those who make the most compelling argument for why they need to travel overseas for business.