Caribbean Hotel & Tourism Association Launches CHTA Data Center' To Provide Invaluable Resource
Puts Regional Statistics, Reports, Surveys and Presentations at Members' Fingertips
The highly anticipated resource also features a section on Research, Surveys and Presentations including the June 2009 World Travel and Tourism Council (WTTC) Economic Impact Study for Caribbean Tourism and the International Air Transport Association (IATA) presentation on the airline industry delivered at CHTIC 2009. Also included is a European Update from AMG Ltd (CHTA's UK partner), a Travelocity Consumer Confidence study and STR reports prepared especially for CHTA's Board of Directors comparing the Caribbean's hotel and tourism industry performance to other warm weather destinations.
The new monthly Caribbean Construction and Modernization Report, prepared by Smith Travel Research, is also posted in the Data Center.
"As the voice of the Caribbean's private tourism sector, it is our goal to provide a single resource for statistical information, studies and presentations relating to the region," said Enrique De Marchena Kaluche, President of CHTA.
"The aggregated data will have widespread applications for a variety of CHTA members from investment companies and developers examining current trends in the region to hotels and tour operators looking to be more competitive in the global market," added De Marchena.
CHTA is continuously collecting data and information from its member hotel and tourism associations and therefore the amount of data available in the Data Center will continue to increase as more destinations provide their statistics each month.
The CHTA Data Center can be accessed through a visible link on the CHTA website at . Members will be required to enter their log-in information before being redirected to the Data Center. Members experiencing difficulty with the log-in procedure can contact CHTA at 305-443-3040 for assistance.
Only CHTA members will be able to access the Data Center. Click here for information on how to become a CHTA member or contact CHTA at 305-443-3040 for details.
CHTA will also be providing ad space and sponsorship opportunities for organizations wishing to take advantage of the high traffic the Data Center will receive, which is anticipated to be predominantly sales and marketing professionals. For more information on advertising and sponsorship opportunities, contact CHTA at 305-443-3040.
Caribbean Hotel & Tourism Association | The Caribbean Hotel & Tourism Association (CHTA) facilitates the full potential of the Caribbean hotel and tourism industry by serving members' needs and building partnerships in a socially responsible and sustainable manner. CHTA was founded in 1962; it is the voice of the Caribbean hospitality industry for the development of the region in the highly competitive and sophisticated environment of international tourism. Today, tourism is widely recognized as a pivotal industry in the economy of the region - and CHTA functions as the common denominator for this industry in a region of diverse nationalities, languages and styles, identifying mutual problems and marshalling the resources of the active and allied members to devise solutions. CHTA represents all facets of the hospitality industry with more than 750 member hotels and 525 allied members.
For more information, visit .
Theresa Oakes/Josh Kahn