TIG Global Launches New Series of Reports on Destination eMarketing Best Practices
First Report, ‘Social Media and the DMO Marketer’, Now Available to the Public
“These are very challenging times for Destination Marketing Organizations,” said J. William Seccombe, chief marketing officer at Visit Florida. “This project should stimulate new ideas for DMOs as they explore social marketing efforts to empower their members, drive travelers to their destination, and stay ahead of their competition.”
“TIG Global is excited to announce the launch of this series as it serves as a much-needed resource for destination marketing professionals as they strive to think of fresh ideas to reach visitors and engage their industry partners,” said Steven Paganelli, CDME, vice president of business development for DMOs at TIG Global. “We look forward to rolling-out the rest of the series and providing our industry colleagues with ongoing insight into the fast-paced, evolving world of online destination marketing.”
The inaugural paper of the series, “Part 1- Social Media and the DMO Marketer,” is available for complimentary download now. The paper contains strategies to build ongoing relationships with destination visitors, stimulate traffic, and trigger consumer actions through Twitter, Facebook, and online games and contests. It also outlines methods for training destination industry partners to set up their own social marketing programs that support overall visitation to the destination.
TIG Global will be distributing copies of the first Report at Booth #715 at DMAI in Atlanta, Georgia, across from the Global Lounge.
About TIG Global | TIG Global, headquartered in the Washington, DC metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing. Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel. TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.