Hard Rock hotel expands as Vegas rates stay down
As a 490-room tower opens at the Hard Rock Hotel and Casino just east of the Las Vegas Strip this week, hotel operators citywide are struggling to fill existing rooms and staggering at the prospect of 10,000 more coming online this year and next. "It's (the) wrong place, wrong time," said Randy Fine, a former Harrah's Entertainment Inc. vice president and the founder of Fine Point Group, a casino marketing and consulting firm based here. "They want to turn a boutique property into a mega-resort. This is probably not the time to be doing that."