IDeaS a SAS Company

IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, today announced that Boston's Lenox Hotel, a member of Historic Hotels of America (HHA) – a Preferred Hotel Group brand, has chosen IDeaS V5i, a unique forecasting and pricing tool, to ensure increased profitability in a competitive marketplace.

"After a thorough review of the market and an extensive Request for Proposal (RFP) process, we confidently chose IDeaS because of its clear industry leadership," said Colin O'Donnell, area director of revenue management, Saunders Hotel Group. "We were impressed with IDeaS' complete product offering versus its competitors, particularly with the IDeaS V5i Decision Upload capability for our existing transaction systems."

The Lenox Hotel Boston will deploy the IDeaS V5i Software as a Service (SaaS) revenue management solution in the summer of 2009, equipped with forecasting capabilities, the Best Available Rate (BAR) module, Group Pricing Module, and the Sales and Catering Integration, which is easily compatible with the hotel's existing Newmarket Delphi System.

"We're pleased to expand our Preferred Hotel Group (PHG) relationship to include The Lenox Hotel Boston," said Garth Peterson, regional director of sales, IDeaS. "We look forward to a long, productive relationship with The Lenox, helping it to optimize revenues and continue to maintain an edge on its competitors."

About IDeaS

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 158 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Star Bazella
Marketing Manager
+1 952 698 4200

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