MCLEAN, Va. – This year, travel becomes more memorable with the help of Hilton Family of Hotels, American Express, and Shutterfly. As customers increasingly move online to handle travel arrangements, they now have the chance to get even more value out of using the latest internet technology to plan their Hilton Family hotel stays – the chance to qualify for a $55 Shutterfly photo reward when using their American Express ® Card.

Travelers who use Hilton Family’s signature online group booking tool to reserve rooms and complete their stay at participating hotels between August 1, 2009 and January 31, 2010 using an American Express ® Card qualify for a reward from Shutterfly, the leading online photo service. Whether booking guest rooms or event space for a wedding, a family reunion, a business meeting or beyond, guests will also get the added bonus of $55 toward Shutterfly photo merchandise so they can capture and preserve those memories for years to come.

“We’re seeing more travelers recognize how simple and convenient it is to book their group room blocks online,” said Jeffrey Diskin, senior vice president – customer marketing, Hilton Hotels Corporation. “As customers turn to our online tools to plan their events, what better reward than allowing them to capture their travel memories using photo products from Shutterfly.com.”

As summer kicks into full swing, customers planning major travel events in the upcoming months – notably weddings, family reunions, and travel for sports teams – can easily take advantage of this bonus perk by booking and managing room blocks online – a huge time-saver that allows guests 24/7 booking access to real-time inventory across the Hilton Family of Hotels including hotels such as Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, Home2 Suites by Hilton and Waldorf Astoria Hotels & Resorts. By simply booking using an American Express Card, once guests reach the $2,000 spend threshold for their room block or event, they are eligible to receive a $55 shopping spree at Shutterfly to purchase products such as a hard-cover photo book, photo prints, or a collage poster – all via the Shutterfly web site.

In addition to the perks from Shutterfly, guests are also rewarded with the invaluable gifts of time and convenience by using Hilton Family’s online group booking tool. After a customer books their group block (anywhere from five to 25 rooms) online, they receive a call from the hotel, who offers additional assistance and support. The customer also receives immediate access to a tool which allows them to review which guests have booked rooms and which guests need a gentle reminder, as well as a tool that lets them create a personalized Webpage for their event and include a direct link to allow guests to book their room in the group’s hotel block.

For more information about how to get the most out of your travel experience with Hilton Family of Hotels, American Express, and Shutterfly, visit .

Terms and Conditions:

The e-Event must be booked with any American Express ® Card online through the e-Events booking application between August 1, 2009 and January 31, 2010. Event must be completed by January 31, 2010. Bookings made through an RFP will not qualify. The e-Event must occur at a U.S. Hilton Family hotel. Final minimum spend for the e-Event must equal $2,000 or more. Qualifying customers will be sent a special $55.00 value code to use in creating and ordering their Shutterfly photo gift approximately 6 – 8 weeks of the completion date of the e-Event. Gift choices include a 12 x 12 hard cover photo book, an 8 x 8 padded cover photo book, a photo collage poster or 400 photo prints, subject to availability. Photo gift must be redeemed before August 31, 2010. Promo gift code will expire within 6 months of activation date. The Shutterfly code will cover costs of the photo gift; customer is responsible for shipping and handling. Only U.S. American Express Cardmembers are eligible for this offer. Photo gift may not be redeemed for cash and is not transferable. If you have any questions, please contact the hotel.

About the Hilton Family Online Group Booking Tool

Currently, the Online Group Booking Tool is available at all North American Hilton Family of Hotels and will soon be extending its online planning and booking tools to Hilton Family hotels in the U.K. Online group booking is available only at participating locations and is subject to availability at participating hotels. Other terms and conditions apply. Please visit for full details.

About Hilton Hotels Corporation

Hilton Hotels Corporation is the leading global hospitality company, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, Waldorf Astoria Hotels & Resorts, as well as the recently launched Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors.

Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.

The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about the company, please visit .

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at . Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

About American Express

American Express Company is a leading global payments, network and travel company founded in 1850. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe which welcome American Express-branded Cards.

Scott Carman
703-883-5803
Hilton