HSMAI University Audio interview: SEO and Social Media: The Impact on Event Marketing

The search engine landscape is continually changing and so is the impact of SEO on event marketing. One thing that remains constant is the continuing exponential increase in online information competing with the essentially finite attention span of your target audience. Increasing the visibility of your event online, through search engine optimization and social media marketing, are keys to attracting attendees and creating a sustainable event. Each step of your online footprint creates a path to enhance event attendance and increase profitability.

This interview gives highlights of his presentation at HSMAI's Affordable Meetings National, Sept. 9-10, 2009 at the Walter E. Washington Convention Center in Washington DC. For more information, visit .

David Serino, e-Strategist/Founder, Gammet Interactive is a travel, tourism and hospitality industry veteran who has leveraged Internet technologies to drive the sales and marketing process for the past 15 years. Prior to founding Gammet Interactive in 2000, Dave held sales and marketing positions at resort hotels and convention and visitors bureaus. An Internet pioneer, he deployed his first website in 1995. To-date, his organization has served clients in all sectors of the travel, tourism and hospitality industry. Dave has presented educational sessions at more than 60 travel industry conferences.