Guest Satisfaction - July 2009 Chatter Guard Benchmark Report Is Released
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its July 2009 report.
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Throughout the month of July, summer vacation travellers maintained the enthusiasm for lodging they displayed in June. With the exception of a few mild declines, U.S. hotels showed no significant reversals of the previous month's gains. On a scale of 1-5, 5 being "fantastic" and 1 being "poor," the average hotel goer reported a slight 2.66% decline in Resultant Quality Score (3.76 to 3.66), a 5.01% decline in Housekeeping (from 3.59 to 3.41), and a 4.38% decline in Staff (3.88 to 3.71). The greatest decline was in the area of value, which dipped 5.88%. Dining and Facilities were more or less consistent, with Dining scores improving from 3.65 to 3.68 (0.82%) and Facilities improving from 4.07 to 4.10 (0.74%). The greatest gains in overall customer satisfaction occurred in Room quality, which increased 1.39% (3.59 to 3.64). Overall, Upscale and Mid-Scale Full Service hotels increased in customer satisfaction from the previous month, while other sections of the hotel industry posted declines.
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Lodging Interactive is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients included branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Richard Walsh
Vice President, Business Development
877-291-4411