Travel Technology Group and Ambassadors Merge to Form the Most Experienced Partner in Event Housing Management
Two Industry Power Houses Come Together to Redefine Event Housing Management
- Bargaining power with event hotels and hotel chains
- Maximizing room blocks
- Alleviating attrition risk
- Tailored event marketing programs
- Personalized exhibitor housing services
- Comprehensive housing management system
- Full event participant "one-stop-shop" - all inclusive booking experience for hotel, flight, car and destination attractions & services
"Though Travel Technology Group and Ambassadors were competitors, we shared the same vision of redefining event housing management," explained Michael Howe, President of TTG|AMB. "This merger has brought the best of both companies together, and our strategy is to continue delivering outstanding customer service, a flexible event management system, and innovative solutions for event management."
With the merger comes a new leadership team consisting of executives from each company. Michael Howe assumes the role of President & Chief Financial Officer of TTG|AMB (previously Senior Vice President & CFO of TTG), Bob Derham, Co-founder & Managing Director of TTG, has been appointed Vice Chairman of the Board. Speaking to the leadership change, Bob Derham commented, "Michael has had outstanding success in prioritizing initiatives and executing them in a way that continually propels this company forward. We are extremely confident in Michael's abilities to lead our team on a trajectory of excellence."
Additional appointments of TTG|AMB include other key members of the TTG and AMB executive teams: Tim Whorton assumes the role of TTG|AMB Managing Director & Executive Vice President, Sales & New Business Development; Todd Lambert as Chief Operations Officer; Scott Tallarida as Executive Vice President & Chief Technical Officer; Jennifer Kimball as Senior Vice President, Operations; Rose Dubrovich as Senior Vice President, Sales & New Business Development; Dahlia El Gazzar as Vice President, Marketing.
TTG|AMB is rapidly moving forward with business integration, implementing proven business practices from both the Chicago and Atlanta teams. Going forward, all events will be managed within a single event management system that continually leads the industry with new features and enhancements to greatly benefit all stakeholders of each event: planners, event participants, and event hotels.
TTG|AMB serves various event organizers such as Convention & Visitors Bureaus, tradeshow organizers, and event planners including: Chicago Convention & Tourism Bureau, Penton Media, True Value, The PGA of America, American Urological Association, Healthcare Information & Management Systems Society, National Restaurant Association, International Housewares Association, and RAI Amsterdam International.
The merger is a result of Lakeview Equity Partners, LLC, a Milwaukee-based private equity fund, acquiring the event housing and registration assets of Ambassadors, the Atlanta-based meetings, housing and event management provider on April 17, 2009. With this transaction, Lakeview became the majority shareholder of both AMB and TTG, recognizing the potential growth of the merger of both companies.
Dahlia El Gazzar (onpeak)
Vice President, Marketing
Phone: +1 312 527 7342