This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't
Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer.
Toronto, ON, VFM Leonardo, the leader in online visual content distribution for hotels, launches a new episode of VTV: Experiential Marketing – What It Is and Isn't featuring the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains. In this episode of VTV, you will learn what experiential marketing really is, how it differs from experiential branding and how to differentiate and increase bookings by really understanding and articulating the experience guests are looking for at your hotel.
Upcoming Episodes
August 17th, 2009
Bonnie Knutson, Professor, The School of Hospitality Business, Michigan State University
August 24th, 2009
David Attardi, Director of E-Commerce, B.F. Saul
Previous Episodes
August 3rd, 2009
Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications
HotelNewsNow.com/Smith Travel Research
July 30th, 2009
David Attardi, Director of E-Commerce, B.F. Saul
What is VTV?
About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit . Follow us on Twitter at @VFMLeonardo.