Growth of Social Media Sites and Ad Spending
As the major social media channels grow, new leaders emerge and ad spending increases.
We anticipate that hotels will continue to invest in these social media channels, as they continue provide a significant opportunity to develop relationships with their guests. Hotels also benefit from the improvement in search engine visibility, which can result from distributing useful, quality information about the hotel and destination. When actively managed, these social media channels can generate a significant increase in overall revenue for the property.
Director of Business Development