Next time you stay at a Sofitel, a Novotel or, if your company is really suffering in the recession, a Formule 1 in France, take a look around at the staff. Hotels, along with most other parts of the travel industry, are notoriously image-focused. This is why you always get the resting actors and models between assignments behind the check-in desk. Other, less toothsome individuals are consigned to work back of house, where they have little chance of coming face to face with a paying client.

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