Vantage Hospitality Receives Top Accolades with Fourth Straight Inclusion on Inc. 500/5000 List & Prestigious Marketing Awards
No other hotel company has ever been on Inc. 500/5000 list four consecutive years
Vantage Hospitality Group, whose hotel brands include Americas Best Value Inn and The Lexington Collection, has re-written the history books by becoming the only hotel company to ever be included on the Inc. 500/5000 for four years in a row. The list announced by Inc. magazine on Wednesday is an exclusive ranking of the nation’s fastest-growing private companies.
The 2009 Inc. 500/5000 represents a comprehensive look at the most important segment of the economy - America’s independent-minded entrepreneurs. The list serves as a unique report card on the U.S. economy, as aggregate revenue for all companies on the 2009 Inc. 500/5000 was $214 billion. By being included on the list, Vantage has outperformed over 99.8% of all private companies in the U.S.
Vantage’s continued success is due to the innovative Freestyle Brand Affiliation model, which offers hoteliers an affordable alternative to franchising. Hotel owners are attracted to Vantage’s one-of-a-kind Return On Investment Promise; having a voice and a vote in the direction of the brand; and the low, flat fees and short-term contracts.
Unlike some other travel industry companies that are on the current Inc. 5000 list, Vantage is a true full-service hotel brand with significant revenue. “We provide our members with well-recognized brand names, next-generation reservation service, a full suite of distribution services, a focus on ongoing education, and the most comprehensive resources in the industry,” said Bernie Moyle, Partner, COO and CFO of Vantage. “Since our inception, we have utilized our extensive resources to develop strong brand equity, including positive guest awareness, strong loyalty and a clear and positive value proposition. These determinants of equity are recognized not only by our hotel guests but also by our members and the travel professionals who book our properties.”
“It is quite an honor to be included on the Inc. 500/5000 list for four straight years,” said Roger Bloss, Founder, President and CEO of Vantage. “Our Freestyle model continues to work during good and bad economic times, and we continue to work hard for our members by introducing more progressive, revenue-generating programs and comprehensive resources.”
Award-Winning Marketing Impacts Brands
The creative excellence of Vantage's marketing department has also been recognized by its industry peers with several awards of excellence this year. Its “Your Kids Did What! on Vacation?” integrated marketing campaign garnered the most with four awards.Vantage was honored by these top national and international organizations: The Association of Marketing & Communication Professionals (Hermes Awards – one platinum, three gold); Summit International (consumer media campaign – bronze); and the International Academy of the Visual Arts (Communicators Award of Distinction – four awards).
“I'd like to commend the entire marketing team, which continued to develop innovative promotions and campaigns that generated substantial results for our brands and members,” said Vantage Partner/Marketing Director Peter Frantz. “Our IT team was also instrumental in giving these campaigns an online presence, which is vital in our collective goal to reach both consumers and hospitality professionals. The campaigns certainly contributed to Vantage's growth.”
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About Vantage Hospitality Group, Inc. | Headquartered in Coral Springs, Fla., Vantage Hospitality Group is the 11th largest hotel company worldwide. Founded in 1996, the company has grown to include a broad spectrum of hospitality-related ventures, managing resources in hotel ownership, management, marketing, national brand affiliation and real estate. Vantage’s award-winning membership hotel brand, Americas Best Value Inn, has been recognized by the lodging industry as one of the fastest growing chains six years in a row. The company continues to grow with The Lexington Collection – the only membership hotel brand in the upper-mid to upscale lodging segments. Vantage will continue to expand its brands domestically, as well as in international markets including India, China, Canada, Mexico, North Africa, and the Gulf Region.
