Motorola Hospitality Barometer Shows Mobility is Competitive Differentiator for Hospitality Establishments
More than 80 Percent of Hospitality Companies Believe Mobility is More Important than Last Year
A recent Motorola Inc. (NYSE: MOT) study uncovered that mobile and wireless technologies are top of mind for hospitality decision makers - playing a pivotal role in creating a symbiotic relationship between establishments and customers. The Motorola Enterprise Mobility Solutions Hospitality Barometer discovered that 82 percent of respondents reported an increasing importance of mobility within their organization in 2009 to help drive revenue and improve the customer experience. And more than 60 percent of hospitality decision makers believe these technologies are providing consistent service and competitive advantage.
"Hospitality IT decision makers have made it clear that mobility is no longer an option but a necessity to survive in an increasingly competitive market," said Frank Riso, senior director of retail, Motorola Enterprise Mobility Solutions. "And with seven in ten decision makers viewing mobility as a downtime conversion tool - Motorola's hospitality barometer indicates that the mobilization of key applications enables organizations to save or recover a daily average of 44 minutes per employee."
As the industry matures, new technologies will continue to emerge and will provide an even greater impact on how hospitality decision makers run their businesses. In the next five years, 53 percent of survey respondents believe wireless ordering and reservation technologies will provide the greatest impact on the hospitality industry. As the demand for mobility soars, Motorola will continue to innovate with mobile and wireless solutions that empower the growing number of mobile workers. From the restaurant floor or hotel lobby to the back office, workers can be more productive if they are equipped with the information needed to improve customer service and make better-informed decisions about business operations.
"With a focus on revolutionizing the customer experience, empowering our wait staff with the right tools has been a priority since the inception of City Winery," said Michael Dorf, founder and chief executive officer, City Winery. "As we recognize the value of mobility, we look for new ways to leverage our Motorola mobile computers. Moving forward, we will mobilize our "Vinophile" customer loyalty program, setting a new bar for customer service within a hospitality establishment."
Motorola Mobilizes Hospitality
Motorola's Enterprise Mobility Solutions help increase sales, improve productivity and streamline operations for an array of customers, including full-service restaurants, poolside bars, hotels and resorts, casinos, stadiums, conference centers and other entertainment venues. Motorola mobility solutions connect people to information when and where they need it - helping to increase operational efficiencies and enhance the customer experience.
Hospitality establishments worldwide count on Motorola to provide the broadest portfolio of mobile and wireless solutions - from mobile radios and mobile computers to bar code scanners and wireless infrastructure. The technology empowers associates to offer superior service - a critical driver for success in one of the most competitive business environments. By leveraging Motorola's enterprise mobility solutions, hospitality companies can eliminate errors, maximize sales, reduce guest wait times, increase associate productivity and ultimately improve guest satisfaction through more attentive customer service.
About the Motorola Hospitality Barometer | Motorola conducted an independent research study to measure attitudinal and behavioral decision making of IT executives in key hospitality industries, such as bars, restaurants, hotels, resorts and conference centers. Approximately 468 IT decision makers globally participated in this market research study through participation with research partner e-Rewards. e-Rewards, Inc. is the largest "by-invitation-only" online research panel, serving over 750 research firms. The survey was designed to provide a benchmark measurement of the overall perception and usage of mobile and wireless technology solutions across the hospitality industry.
About Motorola | Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit .