The purpose of this white paper is to capture the attention of companies and marketers at a pivotal time in history when the values and attitudes of American middle-class moms are undergoing a dramatic shift like never before. Consequently, this transformation will significantly alter their purchasing practices now and in the future.

The purpose of this white paper is to capture the attention of companies and marketers at a pivotal time in history when the values and attitudes of American middle-class moms are undergoing a dramatic shift like never before. Consequently, this transformation will significantly alter their purchasing practices now and in the future.