UK Hotel Managers Increasingly Optimistic
TRI Hospitality Hotel Confidence Monitor Shows
Of the 113 general managers who responded to the survey, 48% were more optimistic than three months earlier, which stands in marked contrast to the 70% who were less optimistic in January. Pessimism in the hotel industry is declining.
“There appears to be a feeling amongst hoteliers that the worst could be behind us, with an increasing sense of confidence that we are a step nearer to recovery.” said Jonathan Langston, managing director, TRI Hospitality Consulting.
In terms of occupancy performance, 43% of respondents envisage either growth or no change during the current quarter compared to Q3 2008. However, regarding this quarter’s average room rate, only two in ten respondents did not project a decline. A similar number (19 per cent) expect to maintain or increase rooms revenue (RevPAR).
Despite continued pressures to cut cost, sales and marketing expenditure remains largely unaffected, with approximately seven out of ten respondents stating an intention to increase or maintain their Q3 marketing budget for 2009 in comparison to 2008.
When the Hotel Confidence Monitor was conducted in July, 50% of hoteliers stated that staffing levels were reduced during Q2 2009. Looking forward the outlook appears more optimistic, with 85% of respondents intending to maintain or increase staffing levels during Q3 2009 in comparison to the previous year.
The Hotel Confidence Monitor by TRI Hospitality Consulting was conducted by email, via an online survey, between 21 and 28 July 2009. A total of 113 UK chain hotel general managers responded to the survey. No single geographical region or hotel brand was disproportionately represented.
Please refer to the following pages for a full summary of the results and contact details.
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