IH&RA President Honored in Bulgaria
In his speech, Dr. AIDI stated that Bulgaria should strive to become a quality destination by applying the European standards of hospitality. He pointed out that Bulgaria, the heart of the Balkans, has a bright future. Through the development of its link between eastern and western Europe, Bulgaria will see many successes as a tourist destination. He also discussed the hospitality market, and advised the hoteliers to correctly define their products as well as the markets where that product would be sold.
“Since I became the President of IH&RA,” Dr. AIDI spoke, “I concentrated our efforts on the Balkans’ new, emerging European market. IH&RA wants to help Bulgaria become an attractive destination in Europe. It has the gift of linking the East and West, a very attractive quality for tourists of all parts of the world.”
Dr. AIDI explained how Bulgaria can see itself into a new level of hospitality. “The public sector must cooperate closely with the private sector to improve the infrastructure of the country and the standards of their hospitality industry. We will lead Bulgaria towards the next generation by creating an office to help hoteliers to achieve the standards of European hospitality and become an example for the Balkan region.”
For over thirteen centuries, Bulgaria has been the link between the East and West. Located in southeastern Europe, Bulgaria occupies the northeastern part of the Balkan Peninsula.
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