VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites
VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels.
"We have thousands of images for our hotels. When it comes to efficiently distributing this volume of visual content, VFM Leonardo is really the only player," said Joe Avera, La Quinta's Director of Distribution. "Visual content distribution is a valuable marketing service we provide for our hotels. VScape makes it easy for us to present our La Quinta Inn® and La Quinta Inn & Suites® branded hotels consistently on the Internet."
"VScape provides La Quinta with a single digital asset management platform to upload multiple media assets for all of their hotels in any size and format and distribute it to thousands of channels," said Paolo Boni, VFM Leonardo's President and CEO. "Images are formatted and delivered to online channels and websites, quickly, consistently and accurately which ensures that La Quinta hotels are presented to potential guests online in their most positive light."
About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit . Follow us on Twitter at .