NBTA Enhances CSR Toolkit with Emerging Concepts, New Look
Association Ensures 2009 Convention Meets High Sustainability Standards
In the updated CSR Toolkit, corporate travel managers are provided with various solutions to achieve the maximum value of a business trip in supporting demand management while simultaneously promoting high-value business travel. Integrating technologies such as video web meetings and telepresence systems into a sustainable travel management program and measuring all travel options are part and parcel of the new toolkit.
Responsible procurement is also a key component of the new toolkit as buyers are urged to influence vendors to innovate products and services with sustainability characteristics. Questions that address suppliers’ sustainability credentials are provided and organized by travel sector, such as airlines, ground transportation, and meetings and events. A vendor response evaluation process is also provided.
NBTA CSR Committee member Mary Ellen George added, “While environmental protection is an important element of corporate social responsibility, updates to the CSR toolkit provide guidance and examples of other vital elements corporations can consider when choosing components that best fit their need for balanced corporate mobility, sustainability and cost effectiveness, especially in today’s trying times.”
To NBTA’s CSR efforts, the association this year worked with Green Globe Productions, an eco-responsible event production company, to implement enhanced socially responsible elements into the annual Convention and future NBTA events. And, for the second year in a row, NBTA will be offsetting the carbon footprint of the annual Convention with Carbonfund.org, who this year for the first time has provided a link directly from the Convention web site for attendees to calculate and reduce their own carbon footprint produced by travel to the Convention. Please visit to learn more about NBTA Convention green efforts.
The enhanced CSR toolkit will be available on USB drive wrist bands to attendees of the 2009 NBTA Convention at Discover NBTA booth (#1127). The CSR Committee will offer a detailed look at the enhanced toolkit in Educational Session TA11 – CSR, Sustainability & Travel: Doing More with Less, to be held Tuesday, August 25 at 8:30 a.m. in the San Diego Convention Center. The toolkit will also be available on NBTA’s website: .
About the 2009 NBTA International Convention & Exposition | Widely recognized as the must-attend event for business travel buyers, suppliers, industry leaders and business travel journalists, the 2009 NBTA International Convention & Exposition will be held in San Diego August 23-26, 2009. More than 5,000 travel professionals are expected to take advantage of the Convention’s programming, designed to empower attendees to maximize value for their companies, including more than 65 seminars on the most important topics in business travel, more than 400 companies exhibiting in the Expo and countless opportunities for networking with peers. For details, visit .
Assistant Manager, Communications
Phone: (703) 236-1133
About the Global Business Travel Association
The GBTA Foundation is the education and research foundation of the Global Business Travel Association (GBTA), the world"s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. Collectively, GBTA"s 9,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA provides its growing network of more than 28,000 travel professionals and 125,000 active contacts with world-class education, events, research, advocacy and media. The Foundation was established in 1997 to support GBTA"s members and the industry as a whole. As the leading education and research foundation in the business travel industry, the GBTA Foundation seeks to fund initiatives to advance the business travel profession. The GBTA Foundation is a 501(c)(3) nonprofit organization. For more information, see gbta.org and gbta.org/foundation.