Lexington’s New Promotion is Music to Guests’ Ears
“This promotion is designed to encourage our online visitors to enroll in the free Lexington Experience program and enjoy the immediate rewards and express service the program offers from the minute they walk through any Lexington door,” said Peter Frantz, director of marketing for Vantage Hospitality, Lexington’s parent company. “We want our potential Experience members to know that, unlike many other complicated guest rewards programs, the Lexington Experience does not require a culmination of points, time, nor money to accrue benefits. And on top of that, they can win some great prizes.”
According to Roger Bloss, President and CEO of Vantage Hospitality, the promotion, as well as the Experience program, is a win-win for Lexington hotel owners. “The Experience program was designed to be cost effective. Unlike other loyalty programs in our industry where franchisees are charged extra to participate in the program, Lexington owners will not have to pay anything beyond their membership fees, which are already the lowest in the industry for upper-mid to upscale brands.”
Other rewards Lexington Experience members enjoy are an immediate 15% discount on the next stay, immediate room upgrades when available, complimentary local calls, incoming faxes, Internet connection, weekday newspapers, continental breakfast, a free pay-per-view movie, and late check-out.
About The Lexington Collection: The Lexington Collection of unique hotels, plaza hotels, and resorts worldwide, premiered to the public in 2007 and has been charting a new course in the hospitality industry ever since. The Lexington brand is available to three and four star hotels and provides owners with short-term contracts, a low monthly fee, a choice in their amenities and services, all part of Lexington’s freestyle brand affiliation.
As The Lexington Collection – an innovative and affordable alternative to franchising – continues to make a major impact in the industry, additional major announcements on strategic and operational developments will be made.
For more information on The Lexington Collection, visit or contact Roger Bloss at 877-LEX-7171.