New VTV Episode: Online vs. Offline Marketing
VFM Leonardo, the leader in online visual content distribution for hotels, launches a new episode of VTV Online vs. Offline Marketing featuring David Attardi, B.F. Saul’s Director of E-Commerce. In this episode, David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.
Previous Episodes
August 17th, 2009
The New Luxury – Experience, Not Status
Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business
August 10th, 2009
Experiential Marketing - What It Is and Isn't
John speaks with Laurence Bernstein, Managing Director of The Bay Charles Consulting Company
Upcoming Episodes
August 31st, 2009
How to Know Where the Fish Are
Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research
What is VTV? | VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV.