NBTA Offers Innovative Strategies for Managing Small Meetings
SMMP Policy Guide and Executive Summary Updated to Incorporate Recent Trends, Current Challenges
To identify and validate small meetings best practices and emerging trends, the NBTA Groups and Meetings Committee surveyed the industry and found that an average of only one in three industry providers has a small meetings program in place. The whitepaper presents a discussion and analysis of survey findings on topics such as defining what is considered to be a small meeting based on organization-specific criteria and tips for determining best methodology and practices.
Committee Vice Chair, Linda McNairy, commented, “The new white paper will help planners determine what a small meeting is for them, which will provide for a comprehensive policy to mitigate cost risks. A small meeting can be defined by the number of attendees, number of sleeping rooms or budget amount, or it can be defined by complexity, purpose, or some combination of these factors.”
The NBTA Groups and Meetings Committee also updated the paper Building a Meeting Policy to Support Your Strategic Meetings Management Program, designed to provide a discussion of key considerations and examples helpful in building a comprehensive meetings policy. The enhanced guide includes an application that ties each component of the SMMP model together, providing concepts and best practices for each. It also provides insights into recent government actions concerning organizations that have accepted assistance.
Adams Mikeman added, “Companies have come under fire lately for holding corporate events that are perceived as luxurious and unnecessary, and consequently, others have chosen to cancel or downsize meetings to avoid scrutiny. Planners need to be aware of these current events and incorporate current concepts and lessons learned into their policies and procedures.”
The SMMP Executive Summary was also updated to include insight into the importance of managed meetings programs in a global recession. According to the paper, savings between 15 and 20 percent of a company’s total meeting spend can be achieved in the early stages of an SMMP.
The updated SMMP papers will be available on USB drive wrist bands to attendees of the 2009 NBTA International Convention & Exposition at the Discover NBTA booth (#1127). Members of the Groups and Meetings Committee will discuss the new and enhanced papers in Educational Session TA8 – Small Meetings-Big Savings, to be held Tuesday, 8:30 a.m. – 9:45 a.m. in the San Diego Convention Center. The papers will also be available on NBTA’s website: .
About the 2009 NBTA International Convention & Exposition | Widely recognized as the must-attend event for business travel buyers, suppliers, industry leaders and business travel journalists, the 2009 NBTA International Convention & Exposition will be held in San Diego August 23-26, 2009. More than 5,000 travel professionals are expected to take advantage of the Convention’s programming, designed to empower attendees to maximize value for their companies, including more than 65 seminars on the most important topics in business travel, more than 400 companies exhibiting in the Expo and countless opportunities for networking with peers. For details, visit .
Assistant Manager, Communications
Phone: (703) 236-1133
About the Global Business Travel Association
The GBTA Foundation is the education and research foundation of the Global Business Travel Association (GBTA), the world"s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. Collectively, GBTA"s 9,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA provides its growing network of more than 28,000 travel professionals and 125,000 active contacts with world-class education, events, research, advocacy and media. The Foundation was established in 1997 to support GBTA"s members and the industry as a whole. As the leading education and research foundation in the business travel industry, the GBTA Foundation seeks to fund initiatives to advance the business travel profession. The GBTA Foundation is a 501(c)(3) nonprofit organization. For more information, see gbta.org and gbta.org/foundation.