New York, NY -- Hospitality eBusiness Strategies (HeBS), the leading Internet marketing consulting firm for the hospitality industry, today announced the firm will present during EyeforTravel's Mobile Strategies for Travel USA conference to be held in Chicago September 16-17. This is the premier travel event of the year aiming to educate and inform the travel industry about the integration of "mobile" into a comprehensive marketing strategy.

Max Starkov, HeBS' Chief eBusiness Strategist will present the session "Mobile Marketing in Travel & Hospitality: the Future is Already Here - an Action Plan for the M-Marketer." Starkov will discuss a range of topics including the Mobile Distribution Channel, why travel marketers should care about mobile, mobile booking sites, an action plan for the travel 'm-marketer', and more.

"The mobile Internet has already become a reality and a part of everyday life. Mobile users expect instant access to information and an Internet experience that rivals the one via traditional PCs and laptops – and hoteliers must respond to this growing demand," said Max Starkov. "What should hoteliers plan for 2010 and beyond? Mobile-ready websites, location-based services, mobile Internet marketing, m-CRM, and mobile apps have already quickly become part of the hotelier's comprehensive Internet strategy."

How serious is the demand for mobile services in the travel space? A recent report by PhoCusWright projects mobile bookings to reach $160 million in 2010 alone. Sixty-seven percent of travelers and 77% of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions.

According to Helen Raff, EyeforTravel'VP North America, "Mobile Strategies for the Travel Industry is a vital event for travel industry executives looking to increase market share by marketing, selling, and servicing your customers through their mobile phones. Fueled by the incredible growth—US mobile web browsing is increasing at an incredible rate (over 60% + last year)—we are running this event to allow travel companies to meet, debate, and understand if they should invest and if so where and how. Its fantastic to see Max Starkov, an industry thought leader, joining senior executives from top travel companies including Hilton, Hyatt United, and Travelocity on our panel of speakers."

HeBS, one of the pioneers in mobile strategies and implementations in hospitality, creates and implements mobile-ready websites and mobile Internet marketing strategies for its clients. HeBS' principals have written some of the most popular articles and research papers on the subject, including "Wireless in Travel and Hospitality: Hype or Necessity?" (September, 2001) and "Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here." (August, 2009). During the EyeforTravel conference, Max Starkov will discuss how hoteliers can take advantage of the mobile channel, how they may implement mobile marketing formats that make the most sense for their hotels, and how to apply the latest trends and best practices in their mobile Internet marketing efforts so they can realize respectable ROI and incremental revenue growth.

About HeBS | Hospitality eBusiness Strategies, Inc. (HeBS) is the industry's leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. HeBS specializes in helping hoteliers build and enhance their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 450 hospitality companies including major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Find out more about HeBS at or by email at [email protected].

About EyeforTravel's
Travel's Mobile Strategies for Travel USA Conference | EyeforTravel's Mobile Strategies for Travel USA conference, the premier mobile travel event to be focused 100% on mobile strategies, mobile technology and mobile marketing, will take place this September 16-17 in Chicago. The conference will offer 2 full days of practical, real-world advice from the world's most innovative travel brands. Find out more at http://events.eyefortravel.com/tdsusa/mobile-travel/

Mariana Mechoso Safer
HeBS Digital
212-752-8186

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