Three New Ways for Hotels to Drive Demand and Increase Occupancy through Multi-Channel Growth
TravelCLICK Announces Strategic Initiatives with Carlson Wagonlit Travel, Expedia, and Hickory Travel Systems
New demand generation partners include:
Carlson Wagonlit Travel Preferred Status
TravelCLICK has partnered with a global leader in business travel management, Carlson Wagonlit Travel (CWT), to offer Preferred Status for participating TravelCLICK iHotelier® Central Reservation System (CRS) hotels throughout Carlson’s North American locations. TravelCLICK hotels participating in CWT’s preferred consortia program will receive positional screen preference to CWT agents controlled by Carlson in addition to other marketing opportunities through this high-value travel agent network.
The ability for independent hotels and small- to medium-size hotel chains to link directly from the iHotelier CRS to Expedia saves time and streamlines bookings flow. TravelCLICK can now connect its iHotelier CRS customers to Expedia QuickConnect, a system interface enabling hotels to directly manage inventory, rate, and booking information with more than 70 Expedia sites and hotels.com® sites worldwide.
Hickory Travel Systems
In marketing partnership with Hickory Travel Systems (HTS), TravelCLICK is announcing a new point of sale travel agency GDS media advertising solution delivered exclusively to HTS member agencies. Hickory agencies sell more than $600 million dollars annually of advertising-enabled Global Distribution System (GDS) hotel revenue. Now hotels participating in the Hickory consortia program can market to and influence bookings from this specific segment of travel agents at point-of-sale across all four GDS. With this highly targeted campaign, hotels can leverage real trackable return on investment (ROI)—and the opportunity to maximize their exposure, increase sales, and grow market share.
Leveraging these and other programs by TravelCLICK, iHotelier CRS customers have seen a collective year-over-year increase of 20% in rate code-based business and 56% increase in online travel agent (OTA) revenue. TravelCLICK’s revenue management experts work with these hotels to selectively design programs that maximize bookings and drive profitable business across all channels.
“TravelCLICK has always been committed to providing our customers with innovations for generating demand,” said John Hach, Vice President of Media and Industry Relations for TravelCLICK. “But with some markets down as much as 17% in ADR and 15% in occupancy at this point in the year, these strategies are not just value added; they are a requirement for doing business today and surviving in this economy. As we move toward economic recovery, TravelCLICK’s demand-generating programs will be essential tools for hotels to gain competitive advantage. They unlock areas of demand, as well as open opportunities to gain share and drive revenue over multiple channels.”
About TravelCLICK, Inc. | TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TravelCLICK offers market intelligence, distribution, electronic marketing, and media solutions delivered with personal attention and local market expertise. With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase revenue and profitability. Serving the hospitality industry since 1999, TravelCLICK has more than 14,000 customers in 140 countries with offices in Baltimore, Barcelona, Chicago, Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo.
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TravelCLICK is a registered trademark of TravelCLICK, Inc. All other marks are property of their respective owners.
Katrina Pruitt-Andrews (TRAVELCLICK)
Director of Marketing